Industry • 20 July 2026

Why Hotels & Hospitality Businesses in Kenya Need a Website

Every booking made through a third-party platform costs a commission. A direct booking through your own website doesn't.

Direct bookings save commission, every single time

Online travel agencies and booking platforms take a meaningful cut of every reservation. A hotel or guesthouse with its own website gives guests who already know about you — from a previous stay, a referral, or social media — a way to book directly, keeping that commission in your pocket.

What a hotel or hospitality website needs

  • Room or experience showcase — good photos and clear descriptions of what a guest actually gets.
  • Rates and availability information — even if booking itself happens via WhatsApp or phone, pricing should be visible upfront.
  • Location and how to get there — critical for guests unfamiliar with the area.
  • A simple inquiry or booking request path — WhatsApp works well here, matching how guests already communicate.

Which package tends to fit

Most hotels and guesthouses do well with a Starter Site or Business Growth package depending on how many rooms, packages, or experiences need showcasing. Properties wanting full online payment for bookings should look at E-commerce Pro.

Building a website for your hotel or hospitality business?

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